My training team was 40 minutes late returning from lunch. We discovered that we were supposed to be prepping for a presentation and only had 15 minutes left. We pinned down the key points of our message, recycled some content held between us, and established the responsibilities of each person. Based on our presentation we were selected as the winner out of five teams. Other teams spent about an hour prepping. Some clearly over-thought their message. Because we were constrained on time we got to the heart of the message and left out the low value fluff. With 25% of the time invested versus the competition we obtained 100% of the win.